Tech Support > Computer Hardware > Re: Is the Sempron a budget line that costs more?
Re: Is the Sempron a budget line that costs more?
Posted by Paul Hopwood on September 19th, 2004


Aaron R Salp <nomail@thankyou.com> wrote:

I always thought that's what the Duron was for.

I can imagine the conversation in the AMD board room went more like:-

A: Sh*t, the market just isn't confused enough anymore.
B: I think they're even starting to understand our obscure PR
numbering.
A: How on earth are we going to compete with Intel if people actually
understand what they're buying?
B: I know let's release a whole new set of chips with a new name!
A: Yeah, great idea, and while we're about let's use a completely
different PR rating!
B: Wow... great. And we can put the prices up because nobody will
have a f*cking clue they're buying *less* power for *more* money!
A and B together: Agreed! MOTION CARRIED!


--

Posted by JK on September 19th, 2004


The idea of the Sempron name seems to be to send a message
that 32 bit processors should be low priced budget processors.
Notice that AMD is selling the Sempron 3100+, which is based
on the Athlon 64, but with half the L2 cache, and the 64 bit mode
disabled. The Sempron name isn't a replacement for the Athlon
XP name, but a name for AMD's line of 32 bit pc processors.
It looks like a great marketing move on AMD's part.

Paul Hopwood wrote:


Posted by Wes Newell on September 19th, 2004


On Sun, 19 Sep 2004 15:40:16 +0100, Paul Hopwood wrote:


If people actually knew what they were buying, this wouldn't be a
problem.:-)

But they didn't do this. They only changed the name of current cores.

Right the Sempron rating is compared to Celerons. And since I've always
claimed that 90% of the people are stupid, most will think it's the same
rating as the Athlons.

Now that sounds about right.:-)

I think they would have been better off just raising prices and leaving
the name and rating alone. But that wouldn't get the numbers up, so I
understqnd thier marketing stratagy even if I don't agree with it. But
they all do it, Intel included.

--
Abit KT7-Raid (KT133) Tbred B core CPU @2400MHz (24x100FSB)
http://mysite.verizon.net/res0exft/cpu.htm

Posted by Tony Hill on September 19th, 2004


On Sun, 19 Sep 2004 15:40:16 +0100, Paul Hopwood <paul@hopwood.org.uk>
wrote:
Consider 'Sempron' as the new name for 'Duron' and things will make
more sense. The 'Duron' brand name never caught on and it was
actually discontinued about a year ago (if you check AMD's website
you'll notice that they no longer sell the Duron and it's listed as a
legacy product alongside the K6 line). Sempron is just a new name but
designed for fill the same market.

-------------
Tony Hill
hilla <underscore> 20 <at> yahoo <dot> ca


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