Tech Support > Computers & Technology > Graphics & Designing > Brochure Critique
Brochure Critique
Posted by Simon on June 26th, 2003


Hey All,

I've just finished a promotional 2 fold A4 Brochure for my budding
photography business, thought I'd run the design past some experts to see
if I'd made any glaring design faux pas, I'm well prepared for any verbal
lashings so feel free to criticise or tell me I should have paid you to do
it (heh, heh), anyway here's the links.

http://home.iprimus.com.au/siht/Brochure/BrochureIn.jpg

http://home.iprimus.com.au/siht/Broc...rochureOut.jpg

Thanks for any input.
Simon.

--
In order to make an apple pie from scratch, you must first create the
universe.|
-Carl Sagan

Posted by mark | r on June 26th, 2003


the colours look bad.

and the typography isnt very well thought out (NEVER used centred text)

mark
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Posted by Stan Wojda on June 26th, 2003


The typography is very poor. The sans-serif you used is awful. The brochure
seems to have a diffrent design scheme for the inside than for the outside.
The heavy broken line at the folds are unneccessary. I would advise against
using the gal on the front cover her skin tones are all over the place (at
least on my monitor) with heavy circles under her eyes. The building photo
on the interior seem distorted and would be helped by a little photoshop
magic. the gal on the interior has very harsh highlights that could be
softened. Loose the little corner devices, and lighten the gray background.
Sorry, but you asked.


mark | r wrote


Posted by Don Harris on June 26th, 2003


I think I have to agree with most of what Stan said. In addition, the
copywriting, spelling, and grammar is pretty poor, for example: "Catering
for all your photograpic needs with a flexible and reliable service". No
offense intended, but is English not your primary language?

You should really think about getting some help with it.

theDon

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Posted by Baeowulf on June 27th, 2003


To me, the gray background is fine. It's neutral, and blends well with the
black and white photos-which wouldn't work as well if they weren't in
frames-also, the colour photos bring just the right amount of colour to the
brochure.

The layout is kind of boring, could be changed a bit to make it more
interesting. Round frames, overlapping pictures, translucent pictures,
something like that to spruce it up.

The font used sucks. Papyrus is a beautiful font when used for the right
things, but it's become soooooo overused and cliche that you shouldn't use
it just for that reason. Also, it looks very strained the way you're using
it, especially for the bulk of your copy. Definately find another font, and
maybe make up a logo for yourself to put on the front page.

The photos are pretty good, especially the building on the inside. What
would be really cool would be to design the brocure using that as a frame
work. Pull colours from the image and use that as your primary focus. It
just has a really nice feel to it. There's also that cool photo of the, I'm
going to assume it's a chair (?) on the outside. The blue and orange have
some nice possibilities for the whole brocure as well. One thing you should
think about though is nixing the photo of the breast on the outside. This
is going out in public, and some people might not appreciate it no matter
how artsy it is.


"Simon" <fettsjettsSPAMMERDIE@yahoo.com> wrote in message
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Posted by woodsie on June 27th, 2003


photo's look good.
not crazy about the design or especially the font.


In article <Xns93A6DC78AC793fettsjettsyahoocom@203.134.67.67> , Simon
<fettsjettsSPAMMERDIE@yahoo.com> wrote:


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