I was hoping you would be able to answer a few questions? I would
really apprichate it as it is something Im having difficulty in finding
out about.

I was wondering if you could tell me more about the importance ofgood
graphic design for a business and the effects that good graphic design
has opn business etc... Also a little about your background, and what
you do in reflection to your points you have been making.

Kind Regards, Look forward to hearing from you

<iancussons@hotmail.com> wrote in message
news:1128524084.839401.75250@g44g2000cwa.googlegro ups.com...
good design, do you think you'd use the super market you use without it
being advertised, would you choose one brand of soup over another if the
label looked crappy? similarly bad design is a reflection of a businesses
lack of self image. like a salesman walking out in torn trousers and an
unironed shirt. In my opinion, MD's who dont invest in design should sell
thir BMW's because that doesnt help their business grow, good design does.

(it agrovates me to go to a prospects business, see a fleet of BMW's with
personalise license plates outside, then thay say they dont have the budget
for my work)

Mark

mark | r wrote:
amen brudder....

iancussons@hotmail.com wrote:
You could start by looking at:

http://www.dba.org.uk/deaarchive/2003/branding/

and looking around their archive, there are lots of examples of how
graphic, and other forms of design impact upon a business.

IMHO it's critical. But really there isn't such a thing as good design,
just more appropriate, or less appropriate design decisions being made.
For example, you can make a product look cheap, or expensive, through
the design (cheap/expensive is just one differential out of many). For
me design is just about making those descisions consciously.

What works for one company might not work for another, and a heck of a
lot of people in business don't really understand that, they tend to
look at end results, and want to replicate those rather than the
processes or thinking that lead to actual success.

Having said that, not all designers work the same way, and some do just
do what they think looks nice (or they think is acceptable to their
clients), and don't really think about it much.

I don't think that
*Linda Barker* (http://www.reallylindabarker.co.uk/)
thinks about design in the same way as
*Wally Ollins* (http://www.wallyolins.com/home.htm).

But really, they're just selling different things (and that is half the
point).

--

Davémon
http://www.nightsoil.co.uk

"iehsmith" <inezhsmithspammenot@earthlink.net> wrote in message
news:BF696C0D.3D425%inezhsmithspammenot@earthlink. net...
i question some of whats said here, but i agree that no design is better
than bad design

mark

Davémon wrote:
Is that some sort of philosophical question? :P

--
Stuart Brown <stuart@edesign.cc>
http://www.edesign.cc

mark | r wrote:
w h a t i s n o d e s i g n ?


--

Davémon
http://www.nightsoil.co.uk

Stuart wrote:
Wasn't intended to be. Do you know what 'no design' is?


--

Davémon
http://www.nightsoil.co.uk

Davémon wrote:
lol, yah his statement was wee bit convoluted, it could be interpreted
as 'there's no design better than bad design'.....by a 10 year old, or
you could look at the overall gist of it and get his meaning of 'a lack
of design, period, is better than employing bad design for conveying
your message'

"Davémon"

| > i question some of whats said here, but i agree that no design is better
| > than bad design
| >
|
| w h a t i s n o d e s i g n ?
|

A (badly) missed opportunity.

"mark | r"

| that's a daft question, do you think coke would be where it is today
without
| good design, do you think you'd use the super market you use without it
| being advertised, would you choose one brand of soup over another if the
| label looked crappy? similarly bad design is a reflection of a businesses
| lack of self image. like a salesman walking out in torn trousers and an
| unironed shirt. In my opinion, MD's who don't invest in design should sell
| their BMW's because that doesn't help their business grow, good design
does.
|
| (it aggravates me to go to a prospects business, see a fleet of BMW's with
| personalized license plates outside, then they say they don't have the
budget
| for my work)

Look at it as an opportunity.

they need the work product.
they have the money (maybe not where it should be) but they do have the
money/or the cash flow.
no one has sold them on the benefits.

As one who once sold sand to the Saudi (not a joke) all I see there is a
golden opportunity on unplowed ground.

Sales is an education process:

Teach them why they need the product and more critical why they need the
product from you. The rest follows.

iancussons@hotmail.com wrote in
news:1128524084.839401.75250@g44g2000cwa.googlegro ups.com:

There was an excellent issue of Fast Company a couple of months ago devoted
to design and what it means to a company and how much more important it is
today.
http://www.fastcompany.com/magazine/95/

"mark | r" <trooperbill@hotmail.com> wrote in message
news:4343f3c9$0$22397$cc9e4d1f@news.dial.pipex.com ...
amazing isnt it. In the engineering business its not
uncommon to see low rent engineers with no clue doing key
aspects of billion dollar facilities... because the owner etc
are trying to cut costs...

Projects like that often go several hundred percent over
budget as a result. talent it seems is only appreciated by
someone with equivalent talent in that or some closely related
area as a rule.


Phil Scott

"Davémon" <nospam@nowhere.no> wrote in message
news:3c7f5$43440d81$504427df$5663@datanet.co.uk...
its all those spaces you have between yer letters.

"iehsmith" <inezhsmithspammenot@earthlink.net> wrote in
message
news:BF698668.3D43E%inezhsmithspammenot@earthlink. net...
Engineering offices specialize in that too.

On Wed, 05 Oct 2005 14:04:00 -0400, xxx wrote in ascii :

What is "a lack of design" ?

Whatever you do is going to convey a message.

--

Davémon
http://www.nightsoil.co.uk/

On Wed, 05 Oct 2005 18:34:48 GMT, iehsmith wrote in ascii :

Surely plain text is a design choice based on the conventions of digital
media and the restrictions of the technology employed (usenet - low
bandwidth etc)?

lol.

--

Davémon
http://www.nightsoil.co.uk/

On Wed, 5 Oct 2005 13:39:12 -0700, Phil Scott wrote in ascii :


space:

is an important design element

imeanreallyithastobeotherwisealltypographywouldbel ikethis

--

Davémon
http://www.nightsoil.co.uk/

iehsmith wrote:
'undesign' is actually quite an interesting movement on the web. Rather
than being 'bad' design, it's design that's invisible - pushing content
to the fore.

http://www.dmc.co.uk/index.php?bz0zOA
http://www.undesign.org/

--
Ben M.

On Thu, 06 Oct 2005 13:03:16 GMT, iehsmith wrote in ascii :

lol.

What they should get dumped in their lap is a style guide.

*that tells them not to make everything in bold*

so /they/ don't have to make any design decisions!

--

Davémon
http://www.nightsoil.co.uk/