I am working on a logo for a new San Diego based Electrical Company
Hi everybody, I just started a logo for a new Electrical Company
( Shark Electric) based in San Diego. This is the first draft.
Any constructtive critique will be appreciated.

Thanks

http://members.cox.net/jcarlosfernandez/logo.htm

In article <es9ts1tp6kiudcbrqe72lp3gcg1i21adg3@4ax.com>,
jcarlosfernandez@cox.net wrote:

Keep working. Show us some other avenues you've taken before this one.

Drew

In article <es9ts1tp6kiudcbrqe72lp3gcg1i21adg3@4ax.com>,
jcarlosfernandez@cox.net wrote:

type wise it's terrible. the concept has some merit though.

more ideas are needed.

On Thu, 19 Jan 2006 09:09:27 +1100, woods <noreply@none.com> wrote:


Thanks,

On Thu, 19 Jan 2006 01:25:41 GMT, iehsmith
<inezhsmithspammenot@earthlink.net> wrote:

I agree with you and I made my client aware of the negative
connotations of the name , but the client does not want to change the
name, but yes they have a tagline ( "taking a bite of high electrical
prices") it is positive and I think it works, but the client does not
want to add it to the logo. I am struggling to make it friendly
instead of aggressive or scary. Any suggestions??

mainly home owners and construction companies looking for affordable
professional electrical work.


About the typography I agree is not working, but my client wants
something bold, simple and easy to read, still working with different
sans serif fonts.

Thank you very much for your honest and valuable opinion. I will keep
trying and updating the logo for critique.

Carlos

,

I do think your initial concept is good - it just needs a lot of work.
One issue I have is that if the graphic image was a stand-alone would
viewers even know it was a shark? Without the word "shark" I doubt is
many would be able to immediately recognize the image. That's a big
problem when you want a graphic within the logo to be a strong, easily
recognized identifying element.

The font selected for "SHARK" is bold and strong - but just doesn't
have any personality. If the client is really set on the name, both
the shark graphic and the fonts should convey a sense of personality
and perhaps feeling of less dread. The word "ELECTRIC" looks as if it
was just added on as an afterthought. Your fonts and any graphic image
all need to be working together to create a strong, concise, simple,
eye-catching and memorable identity - the elements in this example seem
to be working against each other.

With the name "SHARK" and a shark graphic as a logo element I do think
the client is making a mistake in not incorporating the tagline into
the identity somehow. We live in a society where sharks are feared and
it may be very difficult for you to project a positive spin on that
image within the logo - without some defining statement being included.

Best of luck!

- J.

Jeff Fisher :: Engineer of Creative Identity
Jeff Fisher LogoMotives
http://www.jfisherlogomotives.com
http://bLog-oMotives.blogspot.com/

:: :: :: :: :: :: ::

HOW Magazine Editorial Advisory Board

Professional Graphic Design Association -
Board of Directors member

2006 HOW Conference Advisory Board

Author: "The Savvy Designer's Guide to
Success" from HOW Design Books.

On 18 Jan 2006 22:01:22 -0800, "LogoMotives" <logomotives@yahoo.com>
wrote:

Contariwise the symbolism of a shark is that of power...get
it...power...electricity...stick yer finger in a light
socket...bzzzt... *shrugs*

The more important question in my mind is...what's it for? I mean, is
this a letter head graphic or like for a website/print publication of
some kind...cause if so you ought to make it look a bit fancier. If
it's just a letter head graphic...eh, looks fine, don't over think it.
I would imagine it doesn't take much to impress yer client anyway so
don't do more than you need to unless you want to use the thing in yer
portfolio.

--

Onideus Mad Hatter
mhm ¹ x ¹
http://www.backwater-productions.net
http://www.backwater-productions.net/hatter-blog


Hatter Quotes
-------------
"I'm not a professional, I'm an artist."

"The more I learn the more I'm killing my idols."

"Is it wrong to incur and then use the hate ridden, vengeful stupidity
of complete strangers in random Usenet froups to further my art?"

"Freedom is only a concept, like race it's merely a social construct
that doesn't really exist outside of your ability to convince others
of its relevancy."

"Next time slow up a lil, then maybe you won't jump the gun and start
creamin yer panties before it's time to pop the champagne proper."

"Reality is directly proportionate to how creative you are."

"People are pretty fucking high on themselves if they think that
they're just born with a soul. *snicker*...yeah, like they're just
givin em out for free."

"Quible, quible said the Hare. Quite a lot of quibling...everywhere.
So the Hare took a long stare and decided at best, to leave the rest,
to their merry little mess."

"There's a difference between 'bad' and 'so earth shatteringly
horrible it makes the angels scream in terror as they violently rip
their heads off, their blood spraying into the faces of a thousand
sweet innocent horrified children, who will forever have the terrible
images burned into their tiny little minds'."

"How sad that you're such a poor judge of style that you can't even
properly gauge the artistic worth of your own efforts."

"Those who record history are those who control history."

"Is my .sig delimiter broken? Really? You're sure? Awww,
gee...that's too bad...for YOU!" `, )

iehsmith arranged shapes to form:

Not alarmist at all els! The word "Shark" has extremely negative
connotations, not just because of the fear of the fish, but it's slang for
a cheat and ruthless business practice. IMHO it's branding suicide for an
energy company, which should be oozing reliability and responcibility.

Think about how the logo can start to build trust in the consumer. What are
the positive qualities of the shark that the company embodies? Speed?
strength? sole-purposeness? apply those to the logo, and forget the
electrified fish thing.

HTH

--

Davémon
http://www.nightsoil.co.uk/

On Thu, 19 Jan 2006 09:18:47 +0000, Davémon <"davémon"@nospam.com>
wrote:

I would do what your client wants you to do and don't throw a whiney
little fit over what you think they should be doing (seriously, what
do you care, you're not on the fuckin pay roll, it's a contract job).

HTH

--

Onideus Mad Hatter
mhm ¹ x ¹
http://www.backwater-productions.net
http://www.backwater-productions.net/hatter-blog


Hatter Quotes
-------------
"I'm not a professional, I'm an artist."

"The more I learn the more I'm killing my idols."

"Is it wrong to incur and then use the hate ridden, vengeful stupidity
of complete strangers in random Usenet froups to further my art?"

"Freedom is only a concept, like race it's merely a social construct
that doesn't really exist outside of your ability to convince others
of its relevancy."

"Next time slow up a lil, then maybe you won't jump the gun and start
creamin yer panties before it's time to pop the champagne proper."

"Reality is directly proportionate to how creative you are."

"People are pretty fucking high on themselves if they think that
they're just born with a soul. *snicker*...yeah, like they're just
givin em out for free."

"Quible, quible said the Hare. Quite a lot of quibling...everywhere.
So the Hare took a long stare and decided at best, to leave the rest,
to their merry little mess."

"There's a difference between 'bad' and 'so earth shatteringly
horrible it makes the angels scream in terror as they violently rip
their heads off, their blood spraying into the faces of a thousand
sweet innocent horrified children, who will forever have the terrible
images burned into their tiny little minds'."

"How sad that you're such a poor judge of style that you can't even
properly gauge the artistic worth of your own efforts."

"Those who record history are those who control history."

"Is my .sig delimiter broken? Really? You're sure? Awww,
gee...that's too bad...for YOU!" `, )

"Davémon" <"davémon"@nospam.com> ha scritto nel messaggio
news:x1bjdcg3grua.157oz9vsrywgg$.dlg@40tude.net...

I don't agree completely. It really depends from the business activity. Take
for example a sportwear company like the following one:
http://www.paulshark.it/home_800.html

It's an italian sportware company that uses a shark within its logo. It
developes and produces specific garments for golf and sailing. Anyway in
this case, there is a coherent use of the shark symbol because it naturally
recall us the sea world.

Just my thought

--
Davide

In article <1137650482.279157.214040@o13g2000cwo.googlegroups .com>,
LogoMotives <logomotives@yahoo.com> wrote:

I think it's easily identified as a shark (though at a size appropriate
for a letterhead or BC, I'm not sure) - but to reinforce it's identity,
I'd curve the lower jaw up a tad. I'm 99% sure you were going for an
"A" with the mouth, but it's looking a bit off without the lowerjaw.

I may be able to identify that it's shark so easily because I live in
Shark Central - the Florida Gulf Coast, so others may not see it so
clearly. Lord knows we have more than our share (that poor little boy
who was killed by a shark last year was only about 12 miles away from
us). But if you don't go shark fishing (like his Uncle clearly was)
from shore, they usually leave you alone.

Regards,
Connie

--
C Pierce
Creative Veritas
principal/designer
http://www.creativeveritas.com
*(Coming 1-20-2006)*
850 532 0835

On 18 Jan 2006 22:01:22 -0800, "LogoMotives" <logomotives@yahoo.com>
wrote:

Dear Jeff,
Thank you very much for your feedback. After reading all the critiques
I mostly agree with everything that have been said about the first
draft for this logo. I really appreciate your opinion and advice.
I know I need to explore different avenues for this logo, I really got
stock with my own prejuices about SHARKS (I also think that the name
is inappropriate for the business) but the client says that it will
work because is different, unusual and fresh. One of the reason
I accepted the project was because I thought it would be a challenge
to convey a sense of positive personality to it. I would like to let
you know than I admire your work and I think is a real privilege
having your expertise in this newsgroup.
I am sketching new ideas and directions. I will keep working on it and
updating the results for further critiques.

Regards,

Carlos.

On Thu, 19 Jan 2006 09:18:47 +0000, Davémon <"davémon"@nospam.com>
wrote:

this into a succesful logo is in showing the positive qualities of the
shark. Your opinion has been very helpful.

Thanks,

Carlos

On Thu, 19 Jan 2006 13:11:20 +0100, "Davide Montellanico"
<latinsoul@my-deja.com> wrote:

I can see your point of view.

Thank you for your opinion

Carlos

On Wed, 18 Jan 2006 22:34:47 -0800, Onideus Mad Hatter
<usenet@backwater-productions.net> wrote:




Thank you for your feedback, I know that the logo still need a lot of
work. To answer your question... what's it for? It should be the main
core for the hole identity system, so it really needs to be much
better that it is right now. But is true that the client would be
impress with anything, he also suggested that we could change it later
(crazy guy, he really does not understand the importance of the logo).
Anyway thank you very much for your opinion.
Regards,

Carlos

In article <kalvs1974uuredm5qifcstcnfg0shcev28@4ax.com>,
jcarlosfernandez@cox.net wrote:

I always liked this "shark" usage (minus all the colors). Everyone in
golf knew who the shark was/is.

http://www.shark.com/sharkwatch/news/

Drew

On Thu, 19 Jan 2006 22:48:33 GMT, Drew
<whoisthatmaskedman@hotmail.com> wrote:



Thank you, very good sample of a friendly logo shark, I think that the
colorful cherish and neon look make it less real and by default less
threatening.

Thank you again Drew


Carlos

On Thu, 19 Jan 2006 19:44:20 GMT, iehsmith
<inezhsmithspammenot@earthlink.net> wrote:


I will propose your great idea to my client, maybe this will give them
some light and perspective on the name issue, if not it will be their
decission and there is nothing I can do about it, he already have been
warned a few times.

Thank you again Inez

Carlos