Hate to disagree Sean, but CRM 1.2 definitely can associate a contact
with a lead. (Actually, it's more like associating a lead with a
contact, but...)
When you convert a lead, there is a field called "originatingleadid" on
the Contact that is populated with the lead that generated this
contact. You can click on it in the GUI to bring up the lead record.
This is a "one time" thing, in other words, you can't use it for
recurring marketing activities, e.g..
But yes, Leads are designed to handle the "first touches" of a suspect.
Web registration, trade show capture, CD of names all are good
candidates for leads...
HTH,
Dave
-------------------------------------------------
David L. Carr, President
Visionary Software Consulting, Inc.
Main #: 971-327-6944
Come by our new Booth #806, across from the MSCRM pavilion at
Microsoft's Worldwide Partner Conference to see the latest
enhancements in our VAST product!
VAST - THE auditing solution for Microsoft CRM 1.2, VAST shows you
"Who Did What When" in Microsoft CRM, and with release 1.2.5 in July,
VAST offers users one-click historical data analysis! (See 'What
Opportunities were pushed out last month!, for example.)
To download a fully functional version of VAST that works against the
AWC DB, get more info, or to order, visit http://www.VSCRM.com